|“The true entrepreneur is a doer, not a dreamer.”|
– Nolan Bushnell
STRUCTURING ONLINE PRESENTATIONS
In the January edition of FISHSTICKS, Emma Roberts, Board Member of The David Baker Foundation, took us through the ‘Tech Basics’ of online presentations and recapped on the ‘top tips’ for virtual job interviews (click hereif you missed it). In the second part of our PRESENTATION ‘PICKS’ & ‘TOP TIPS’ series, she continues to take us through the all-important structure of an online presentation.
What is an online presentation?
Where an online interview is a ‘two-way’ discussion; an online presentation is often a talk that is prepare beforehand where a person (or group) – usually in a business setting – delivers information, pitches a new idea, or introduces a new product or service to an online audience. Although not ‘two-way’; a great presentation does include audience interaction, but more as input than discussion. Often these talks will be accompanied by supporting documentation such as a PowerPoint or Keynote slides that emphasise points being made.
Online presentations are like a good TV show, the start and end of the show are important, the middle is a bit of a blur, so when preparing, it is vital to put the majority of your energy in the first and last few minutes of the presentation.
Start with momentum
The beginning of your presentation is critical as it sets the tone – a good first impression makes you feel confident and your audience feel relaxed and engaged. So, make it as error-free and as smooth as possible. This includes being prepared and removing potential roadblocks; REMEMBER your TECH BASICS (Click here for a re-cap).
Open with an IASQ:
Illustration: Setting the scene relevant to your topic will help the audience to connect to you and your topic. For example, if you were delivering a presentation on reducing plastic waste in the ocean, you could say “Imagine this…a world without single use plastic hurting the oceans wildlife” – BINGO! Your audience is right there with you and you’ve got your connection.
Statistic or Surprise Fact: A good statistic can challenge people’s perspective. Relate these to your topic and you’ll have a powerful introduction to your presentation.
Analogy: An analogy is used when you compare one thing to another, typically for the purpose of explanation or clarification. For example, “Life is like a box of chocolates – you never know what you are going to get”. Using an analogy can help break more complex ideas into simple ones, making it easier for the audience to stay engaged.
Question or Quote: Similarly to starting with a statistic; an engaging question can add a great amount of audience engagement. Asking a rhetorical question can get them thinking outside the box, for example “What would the world look like without single use plastic?” A quote is another great way to get people thinking, but for maximum affect it should be related to your presentation and from a credible source.
End with a Bang:
By now your audience hopefully feels inspired or has learnt something new, but it’s important that your presentation stays at the front of people’s minds long after it has ended.
Clear and easy:
The last part of your presentation should not be too information heavy, so keep the last few slides visual and easy to understand. Have a clear ending with a simple re-cap and summary.
Everyone loves getting things, especially for free – so why not include one in your presentation at the end. I could be a downloadable PDF of your slides or document supporting your presentation – what better way to get your audience to remember the content.
Call for action:
What do you want the outcome of your presentation to be? A Call To Action will prompt your audience to react to your presentation in a certain way. Tell them what you want them to do, for example, “call me to discuss how you can reduce your use of single use plastic” or “visit my website to learn more”.
Online presentations can differ widely from those delivered in-person. In our next edition, we will discuss how to deliver your presentation and interact with your audience, learning about the importance of mood and body language.
Whether you are a beginner or expert, we hope you have found these tips useful and if you have any tips you would like to share, why not email us at email@example.com and we will include them in our next edition.