Making a real difference – How to really stand out at interviews

apetito has been providing food and making a difference to the lives of the elderly and vulnerable for over 50 years. We are about so much more than just food production; you could say we are in the ‘quality of life’ business. From our range of texture modified food that won a Queen’s award for Innovation in 2016, to our award winning Chefmobil ovens, our food and catering solutions to care homes, local authorities and hospitals as well as to the general public via our sister company Wiltshire Farm Foods, are making a real difference.
And it doesn’t stop there. We want our people to be passionate and to stand out from the crowd as well. So how do you ‘stand out’ at interview?

Zoe Beauvoisin, Learning and Development Manager at apetito explains, “Firstly, you need to show your passion for what we do and tell us why you want to join a company like us. Then, you need to prepare well in advance, making sure that you have examples from your school work, college experience or extra-curricular activities at your fingertips that highlight key skills. Behavioral interview questions are a big part of our job interviews. Our managers use these types of questions in order to get an idea if you have the skills and competencies needed for the job. The rationale is that if they know how you performed in the past it will help give a sense of how you might do in the future. For you as the candidate, you’ll need to prepare answers (basically “interview stories”) that highlight the different competencies and skillsets the employer is looking for. The problem is most candidates might have a general idea of how to answer these questions, but the answers usually come out way too long and unfocused, and won’t put the candidate in the best light. That’s why you’ll need to make a concerted effort to create these stories and adapt them to the relevant competencies. For example, if we ask you to tell us about a time when you have had to work to tight deadlines (because the job role requires this), then have a real life example ready and be prepared to specifically explain what you did to make sure you hit those deadlines. Think about what the SITUATION was, what ACTIONS you took to ensure you hit the deadlines and what the OUTCOME was every time you answer a question.

Here are some other top tips that may seem basic, but surprisingly are often forgotten:

  • Check your CV and covering letter for grammar and typos – if the role requires good attention to detail and there are spelling mistakes in your CV then you won’t make it past sifting stage.
  • Do your research on the company. Can you go the extra mile and find out what we really do – don’t just quote a fact from the website.
  • Be ready to talk about your school/college & work experience – We really want to hear about you and what you specifically have done and achieved to date.
  • Preparation is really important as it allows you to show off your skills to the interviewer. Use the job description to pull out topics that the interviewer might ask you about and prepare your answers in advance.
  • Research behavioural interviewing and develop your own “interview stories”.
  • Good luck and don’t forget to let your passion shine through.

Zoe speaking to College students about the apetito product range on their visit to the local employer


GOFISH Visits a Local printers

We would like to thank Mike Prior for our recent visit to his office to discuss printing. Please see his editorial below about the meeting.


David Baker and George Daulman visited my office to have a brief discussion about design and print or design for print, for the rest of this article we will refer to it as (DAP).

In 1958 when I was at East Barnet Grammar School in Hertfordshire, i joined an out of school hours activity known as “The Printing Club”, this club took over my life and I spent every evening learning more about print procedures than my GCE’s! I applied for and took an external JIC exam for entry into the printing industry passed and then started a 5 year apprenticeship as a compositor (a person who constructs the words either by hand using metal type or now primitive keyboard). That was 1961 and I am still fully occupied in DAP.
Over half a million people in this country are employed in some aspect of design and or print and for a lifetime vocation you would be hard to find a occupation that can give you such great rewards.

You wake up in the morning and see posters on your wall, books, magazines, your attention is caught by the point of sale and packaging in the supermarket on your way to school, the clever design and marketing of the yellow and red colours of the packaging makes you hungry, you buy items to consume, all (DAP).

As you approach the school you see the signage and directions to various buildings, again all (DAP), your school life is not all computers it is text books and illustrative pictures on the walls, and when you arrive home you have a pile of junk mail on the doormat (this is bread and butter for the design a print industries).
I have been continuously employed in the print industry since leaving school 56 years ago, and I would encourage anyone contemplating a rewarding and fulfilling vocation, to either embark on an apprenticeship into the printing trade or a college or degree course in design.

About Bath Midway Litho Limited

Company formed in June 1985, directors Michael Prior and Phyllis Prior.
Designated as a print management company specialising in the production of high quality lithographic and digital printing and finishing.
Organising the complete manufacturing cycle and production from design through printing, binding and distribution of the written word for local national and international clients.

College Students visit apetito

Profit through Partnership

An excellent day was experienced by 20 students from Trowbridge College at apetito on the 4th April. GOFISH coordinated the visit so that the students could experience the ‘World of Work’.

Pippa Thomas Lecturer at the College said, “This was an invaluable day for our business studies students who were given the opportunity to see how a locally based firm is thriving in a competitive environment”.

The day included a factory visit, food tasting and a variety of presentations from recruitment at apetito to how apetito ‘makes a real difference’ to the elderly and vulnerable.

Zoe Beauvoisin, Learning and Development Manager from apetito said, “It’s fantastic to engage with young apprentices who are part of the future talent pipeline of our organisation and we look forward to working with GOFISH again in the future”.

Howard Travel join GOFISH’s sponsorship team

Howard Travel part of the Norad Travel group have once again supported the ‘Young Entrepreneurs of Trowbridge’ with a £200 Voucher as a prize when finalists will be judged in the ‘Dragons Dungeon’ by our Judges, Beverley Glover MD of White Horse Employment – Commercial Recruitment Specialists, Wiltshire, Jordan Daykin MD of GripIt Fixings and Steve Davis co-owner/Sales Director of Office Evolution Ltd. They will join our ‘Sponsor’s’ from GripIt, Office Evolution, Hitachi Capital Commercial Vehicle Services, Trowbridge Area Board, Trowbridge Council and Wiltshire Council.

Nick Payton of Norad said “Howard Travel are delighted to support GOFISH which is committed to helping youngsters in the town prepare for the world of work, or to become a young entrepreneur.” Howard Edgington of Norad said “I have been trading as Howard Travel in Trowbridge for 30 years and extremely pleased that we can sponsor the young people of the County Town once again. The GOFISH Programme certainly gives them the opportunity to realise what the World of Work is all about as a young Entrepreneur, which I was many years ago.”