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Online Branding Guide

About

  • Our aim for these branding guidelines are to create a consistent look throughout the brand with all our marketing materials
  • Everything mentioned in this guide such as fonts and logos will be available to download via our website: www.gofishteam.co.uk/businesspress

Colours

Main Colours

Secondary Colours

Full Colour Details

GOFISH Colour Match Shade CMYK RGB Hex Closest Web Safe Hex
Seaweed Green Light 35, 0, 50, 14 142, 220, 111 #8edc6f #99cc66
Regular 54, 0, 76, 25 87, 190, 46 #57be2e #66cc33
Dark 54, 0, 76, 44 66, 144, 35 #429023 #339933
Horizon Sunset Light 0, 27, 44, 4 245, 179, 138 #f5b38a #ffcc99
Regular 0, 56, 91, 11 228, 101, 20 #E46514 #cc6600
Dark 0, 56, 91, 36 164, 72, 14 #a4480e #993300
Deep Sea Blue Light 58, 25, 0, 16 91, 161, 215 #5ba1d7 #6699cc
Regular 75, 34, 0, 38 39, 104, 158 #27689E #336699
Dark 76, 33, 0, 52 30, 83, 123 #1e537b #336666

 

 

Oceanic Blue Light 45, 20, 0, 3 135, 197, 247 #87c5f7 #99ccff
Regular 72, 33, 0, 4 69, 164, 244 #45A4F4 #3399ff
Dark 72, 33, 0, 4 69, 164, 244 #0b6fc1 #3399ff

Typography

GOFISH uses Arial as it’s primary font

GOFISH uses Lucida Handwriting for any quotations on marketing materials

Logo

Do’s and Don’ts

  • Do give the logo plenty of space around on the document
  • Do not use the GOFISH hook alone, without reference to GOFISH elsewhere on the material
  • Do not remove the GOFISH hook, or other elements from artwork
  • Do not use any other colours than the 7 specified on page 4
  • Do not add special effects to the logo such as shadows, glows or make the logo artwork to look three-dimensional

Correct Terminology

  • When written, all terms must not have speech marks (‘’) around them, unless in a quote
  • The only exceptions to this is ‘Your Feedback Matters’ and ‘Good Ideas Make Good Business’ which must be speech marked as they are sayings

GOFISH

  • GOFISH must be written in all capital letters in all circumstances
  • No lower-case letters should be used (e.g.: ‘gofish’) nor a mixture of the both (e.g.: ‘GoFish’)
  • Lower-cases may however be used when displaying the logo as a url

The GOFISH Team

  • Name for everyone who helps GOFISH out
  • The GOFISH Team, can either be written in lower-case (The GOFISH Team) or upper case (THE GOFISH TEAM) depending on the circumstances of the text required
  • However, the word GOFISH must still be in full capital letters
  • The start of the words must be capitalised

The Trowbridge Town Team

  • The TTT is the overarching body that coordinates GOFISH
  • This must have a capital letter on the first letter of each word
  • Can be abbreviated as ‘The TTT

The START Team

  • Stands for ‘Super Team Achieving Results Together’
  • ‘START’ must be capitalised, with capital letters on the ‘The’ and ‘Team’
  • Local board made up of local businesses, students, and parents that work together on creating the strategy for GOFISH’s future

The World of Work Programme

  • This is the name of the Programme that focuses on employability skills
  • All words other than ‘of’ must have capital letters at the start of the word
  • This can also be shortened to the ‘The WOW Programme’
  • Please capitalise the ‘W’s’ and the ‘O’ when writing this, and capital letters on ‘Programme’ and ‘The’ must be used too
  • Please refer to it as a programme that holds workshops
  • Those who take part in the workshops are known as ‘participants’

Do You Wannabe a Young Entrepreneur Programme

  • This is the name of the Programme that focuses on entrepreneurial skills
  • All words other than ‘a’ must have capital letters at the start of the word, apart from ‘a’
  • This can be referenced as the “The Entrepreneurial Programme”
  • Please refer to it as a programme that holds workshops
  • Those who take part in the workshops are known as ‘participants’

Dragons Dungeon

  • This is the competition that is held in ‘The Wannabe a Young Entrepreneur Programme’
  • Please refer to those who take part as Contestants
  • The judges, typically local business mentors, must be referred to as ‘Dragons’
  • Do not use the word ‘judges’
  • There is one held for the College programme and for stallholders from Young Talent Market

The [Sponsor] Young Entrepreneur of the Year Award [Year]

  • This is the name of the Award given in Dragons Dungeon
  • All words must have a capital letters at the start of the word apart from ‘of’ and the second ‘the’
  • Please refer to those who take part as Contestants

 [Location] Young Talent Market

  • This is the annual market we hold for people aged 13-30
  • Those who participate are referred to as a ‘Stallholder’
  • Capital letters must be used on the start of all words

‘Your Feedback Matters’

  • This is the part of our newsletter and on our website where we put feedback from local businesses, students, and participators
  • Capital letters must be used on the start of all words

GOFISH Celebration Evening [Year]

  • This is GOFISH’s official Celebration event held once a year for all those who have participated in the programme, as well as local dignities and businesses
  • The winners of Dragons Dungeon is announced (The College’s and Stallholders from Young Talent Market to be The [Sponsor] Young Entrepreneur of the Year Award [Year]
  • The Capital letters must be used on the start of all words

‘Good Ideas Make Good Business’

  • This is the platform where feedback is given on a more internal basis from local businesses, participators and students to improve GOFISH
  • Capital letters must be used on the start of all words

Photography

Uses

  • Marketing materials
  • GOFISH website
  • Social media
  • Our newsletters
  • Press releases

Style

Mood

  • Friendly, positive, interactive and fun

Main Principles

  • Where possible we love to capture as many smiles as possible
  • We love to make it as colourful as possible but for some applications such as front pages monochrome maybe used to help text stand out more
  • If appropriate a mix of race, age and gender to reflect the area should be used

Specifications

  • Images should only be of the highest quality, well light and in focus
  • We prefer edited images to be natural looking with no heavy filter. A soft colour correction is much preferred
  • We do not use photographs with watermarks on, other than GOFISH’s